LOOK OUT FOR WIMPY KID CARS!

NATIONWIDE “WIMPY KID DRIVES READING” CAMPAIGN HITS THE ROAD FOR JEFF KINNEY’S #1 BESTSELLING SERIES.

BEGINNING THIS MONTH, SEVEN BRANDED VEHICLES CRISSCROSS SEVEN REGIONS OF THE U.S. AS WIMPY KID POPS UP AT BOOKSTORES, ON CAR WINDOWS, VIA SOCIAL MEDIA, AND IN LIBRARIES NATIONWIDE, LEADING UP TO AN EXTENDED TOUR THAT WILL LAUNCH AT BOOK EXPO AMERICA IN MAY.

Read the full press release here